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Exhibition reveals the trend of contemporary book design

About 500 selected contemporary publications from Mainland, Taiwan, Hong Kong and Macau, showing the current trend of Chinese book design, will be featured at the Hong Kong Heritage Museum from tomorrow (August 16) until January 24, 2005.

The exhibition - "Flip: Chinese Contemporary Book Design" aims to give the audience another dimension of reading by showing the sensuous experiences and enjoyment brought by modern book design.

Speaking at today's (August 15) opening ceremony, the Deputy Director (Culture) of Leisure and Cultural Services, Miss Choi Suk-kuen, said the publications presented in the exhibition were all representative works that reflected the individual styles and effort of designers in the four regions.

"Some of the works on display are influenced by tradition, some incorporating both Chinese and Western concepts, not to mention the bold, innovative works which, together with the other works, present an impressive spectacle," Miss Choi said.

"Books were valued and kept, indeed respected as the media for knowledge in ancient China. There is a tendency for traditional Chinese books to be tastefully bound and laid out, showing a cultivated sense of scholastic refinement. This is especially so with the thread-bind books and their pages turning from left to right. Such simple, elegant books are typical of traditional Chinese culture.

"Western concepts of book design and printing technology were introduced into China at the beginning of the 20th century. These brought fresh impact to the presentation of Chinese books. When one talks about book presentation today, it is not simply a concern about binding and layout, but the consideration of a unified work in which form and content complement each other. It is, in the simplest term, an artistic undertaking. Book designers played important roles in the production of a book," Miss Choi said.

Jointly presented by the Leisure and Cultural Services Department, the Department of Fine Art, Tsinghua University and the Cheung Kong School of Design, Shantou University, the exhibition was curated by Mr Kan Tai-keung, a master in the design circle in Hong Kong. Meanwhile, Professor Lu Jingren, Professor David H Wang, Mr Freeman Lau and Mr Ung Vai Meng, renowned book designers from the four regions, worked as advisers for the exhibition.

The "Flip: Chinese Contemporary Book Design" is the first programme of an exhibition series organised under the theme - "Design Infinity" by the Heritage Museum. Exhibitions on poster design, fashion design, product design and interior design will be organised this year to enhance an understanding of the general public on the role of design in various business activities in Hong Kong.

Located at 1 Man Lam Road, Shatin, the Heritage Museum opens from 10am to 6pm from Monday to Saturday, and from 10am to 7pm on Sundays and public holidays. It is closed on Tuesdays (except public holidays). Admission is $10, with a half-price concession for senior citizens aged 60 or above, people with disabilities and full-time students. Admission is free on Wednesdays.

A free shuttle bus operates between the Shatin KCR Station and the Heritage Museum from 1pm to 6pm on Saturdays and from 1pm to 7pm on Sundays and public holidays.

For enquiries, call 2180 8188. For details of the exhibition, visit the Heritage Museum's website at .

Ends/Sunday, August 15, 2004
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