"My Culture" App
In early September 2012, the Department launched a brand new mobile application ‘My Culture’, which gives users of iPhone and Android smartphones access to a constant stream of regularly updated cultural information. An iPad version was later added for those using this mobile platform.
The app is available in English, traditional Chinese and simplified Chinese, and covers an array of cultural events categorised by venue, date, and genre (Music, Dance, Chinese Opera, Theatre, Multi-Arts, Family Entertainment, Film and Special Exhibition). Users can easily select their programmes of choice, and then connect directly to their preferred online or telephone ticketing service for booking. Events can also be bookmarked in the calendar of the mobile device, and notifications set up to so events are not missed.
The day after its launch, the app ranked third in the Lifestyle Category and 34th overall in the Apple App Store; it ranked 10th in the Lifestyle Category and 51st overall in Google Play a week after its launch. Within just three months of launch, it had been downloaded 14 500 times. Users have commented positively about the app, praising its "excellent clear interface", and its "attractive design and speedy operation". Other comments have noted that the app is "easy and convenient to use", and "an ideal app for finding cultural events".