About us



The Chinese culture, with its long and profound history, encompasses the essence of perpetual growth and harmonious diversity. It endows us with shared values and ways of life. Through a diverse array of exhibitions, activities, exchanges, collaborations, and promotions, we endeavour to enable young people and the public at large to experience the essence of Chinese culture and enhance their sense of national identity and cultural confidence.


  • Strengthen the awareness and interest in Chinese culture among all sectors of society
  • Promote Chinese culture through a diversified range of programmes
  • Collaborate with various stakeholders to jointly promote Chinese culture
  • Enhance the citizen’s national identity and cultural confidence


  • Unity in diversity
  • Harmony in differences
  • Collaborative integration
  • Inheritance and nurture
  • Professionalism and dedication
  • Progress with times

Assessment Criteria for Public Programme Proposals