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Public Relations and Publicity

Information about the department is disseminated through various channels. During the year, the department issued 2 228 press releases, and organised 29 press conferences and briefings to publicise its services, facilities and programmes to the community through the media.

The department also implemented promotional campaigns, and produced publications and publicity materials such as posters, leaflets and pamphlets, outdoor displays, exhibitions, and Announcements in the Public Interest made on television or radio. These publicity efforts were effective in enhancing community involvement, and reinforcing the department's professional image.

Getting online, the department's website provides comprehensive information about our services and facilities, as well as leisure and cultural programmes. Publications, application forms and tender notices are also available from the website. The portal attracted around 440 158 000 page views in 2015-16, ranking it fifth among all Hong Kong government websites. Weekly highlights of major activities were emailed direct to over 177 000 subscribers in the form of an e-magazine.

A media briefing was organised to introduce the work and programmes of the department.