Leisure and Cultural Services Department - Corporate Games 2007 Brand Hong Kong - Asia's world city
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Background Information
Opening Dates, Hours and Locations of the Live Sites in Hong Kong
Stage Performances
Beijing 2008 Olympic Games - Cheering Campaign
Introduction
Elements of the Cheering Campaign
Cheering through the Internet
Points to Note
Photo and Video Gallery
Press Releases
Related / Hyperlinked Websites
Back to the LCSD Homepage
Beijing 2008 Olympic Games V Cheering Campaign
 
   
 
(a)

Slogan

"Go! Go! China! Go! Go! Hong Kong!"

Go!Go!China! Go!Go! Hong Kong!

 
(b)

Cheering Cards

Cheering cards with various designs (as shown in the diagrams) were introduced to tie in with the Campaign;

Cheering Cards

   
(c)

Cheering Station

During the period of the Games, members of the public can participate in the Campaign at the Wish-making Corner of the Olympic Live Sites in Hong Kong by writing words of good wishes for the Games on the Cheering Cards. They can also express their support for the Games via the web-based Cheering Station of the Olympic Live Sites on the website of the LCSD;

 
(d) Territory-wide Cheering
 
(i)
Cheering by schools X Starting from June 2008, teachers and students from primary and secondary schools throughout the territory was invited to show their support for the Games by filling in the Cheering Cards;
 
(ii)

Cheering through the Internet X Starting from July 2008, members of the public can choose their favourite Olympic competition events and cheer for the Hong Kong Athletes through the website of the LCSD;

 
(iii)
Cheering in the Live Sites X During the period of the Games, the Olympic Live Sites in Hong Kong became the Cheering Stations. Members of the public can fill in and display their Cheering Cards at the Wish-making Corner of the Olympic Live Sites to send words of best wishes and encouragement to the athletes.