Museum Advisory Panel Brand Hong Kong - Asia's World City
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Appointed by the Secretary for Home Affairs
Term of office is from 20 October 2012 to 19 October 2014
Enquiry : Projects and Development Section
5/F, Leisure and Cultural Services Headquarters
1-3 Pai Tau Street
Sha Tin, New Territories
Telephone : 2601 7302
Prof. CHIN Tai-hong, Roland, B.B.S., J.P.
Ms. CHAN Lai-ha
Dr. CHAN Yau-nam, Ian, M.H.
Prof. CHAU Hoi-fung
Ms. CHEN Chao-yung, Beryl
Ms. CHENG Lai-yun
Prof. CHENG Shiu-yuen
Prof. CHU Ming-chung
Prof. IP Ho-shing, Horace, M.H.
Ms. LAU Sio-kuan, Vivian
Dr. LEE Lok-sze, Rebecca, M.H.
Dr. LEE Wai-choi, Eddy
Miss LI Yan, Christina
Mr. WONG Yuen-fai, Stanley, S.B.S., J.P.
Mr. YANG Wei-hsiung, Nicholas
Chief Curator (Projects and Development)
Leisure and Cultural Services Department
Terms of Reference
To advise the Director of Leisure and Cultural Services on:
  • the positioning of the science museums;

  • the business development strategies for the museums including but not limited to acquisition of collection items, organisation of exhibitions, conduct of research projects, drawing up measures and incentives for raising donations, attracting sponsorship as well as fostering partnership with corporations and other organisations;

  • the marketing and publicity strategies to promote museum programmes and activities both locally, in the Mainland and overseas with a view to establishing a clear identity and branding for each of the major museums and to increase patronage;

  • the community involvement strategies to enable more active participation by the community and closer collaboration with various stakeholders (e.g. local artists, collectors, local and overseas museums, cultural organisations, and educational institutions, etc.);

  • the measures to strengthen the operational efficiency and accountability of public museums; and

  • any other strategies or measures as proposed by Leisure and Cultural Services Department.