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Green Promotion

Green Ambassador Scheme

Following the recommendations of the Task Force led by the Chief Secretary for the Administration released in 2009, we implemented a Green Ambassador (GA) Scheme. Prominent members of the community, including LegCo and DC Members, were invited to serve as GAs to help improve tree surveillance in the community. By March 2011, 219 prominent figures had joined the Scheme.

District Councillors at a greening workshop in Carpenter Road Park to enhance public awareness of greening.

Hong Kong Flower Show

The Hong Kong Flower Show was successfully held in Victoria Park from March 11 to 20, 2011. The Show, which gave pride of place to the primula flower this year, attracted 500 000 people. In addition to more than 50 species and cultivars of primula and other exotic flowers and plants from all over the world, the Show featured magnificent floral art displays by horticultural groups from Hong Kong, the Mainland and overseas. Over 200 horticultural organisations, private firms and government departments from Hong Kong, the Mainland, Australia, Canada, the Republic of Estonia, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, the Netherlands, New Zealand, Pakistan, the Philippines, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States participated.

The Primula was the theme flower at the Hong Kong Flower Show 2011 under the theme 'Symphony of Spring Flowers'. Over 200 organisations from 21 countries showcased exotic flowers, landscape and floral art displays at the Show.
A focal point of the Hong Kong Flower Show 2011 was the spectacular mosaiculture display Animals in Concert, featuring a group of lively animals from forests, fields and oceans, singing, dancing and playing musical instruments.
The LCSD display Symphony of Spring Flowers at the Hong Kong Flower Show 2011 comprised more than 30 000 Primula flowers of over 30 species.

In addition to such major attractions as landscape features, floral arrangements, and potted plant and bonsai displays, the Show also provided a wide range of educational and recreational activities. These included horticultural talks, floral arrangement demonstrations, tree climbing demonstrations, cooking demonstrations, musical performances, cultural presentations, fashion shows, exhibits, drawing and photo competitions, plant-care workshops, and guided tours to promote interest in horticulture and the greening of Hong Kong.

Floral art demonstration was one of the fringe activities at the Hong Kong Flower Show.

Green Hong Kong Campaign

In parallel with the Department's extensive planting programme designed to improve the cityscape, a series of educational and community involvement programmes was launched to promote a green culture in government departments and the community. About 3 100 green activities were organised throughout the year, with about 1 300 000 people participating.

The Greening Hong Kong Campaign, jointly organised by the LCSD and the Federation of the Hong Kong Polytechnic University Alumni Associations, was well received by the public.

Under the community greening programme, the Best Landscape Award for Private Property Development 2010 was organised in May to improve the environment in private properties through good landscape design and horticultural maintenance. It attracted 300 entries. Further, over 160 green promotional and outreach activities were held, with about 41 800 people taking part.

Some 2 300 Green Volunteers from the 18 districts were recruited under the Green Volunteer Scheme to carry out simple horticultural maintenance in parks. These volunteers serve as stewards in green promotional activities.

The Community Garden Programme, which had been extended to all 18 districts by the end of 2005, encourages the public to participate in community-level greening activities and to adopt best green practices as part of daily life. The Programme is also designed to raise public awareness of green and environmental protection issues through participation in gardening activities. The 18 districts now boast 21 community gardens and, in 2010-11, a total of 52 gardening courses were organised for more than 11 300 participants.

The Community Garden Programme encourages the public to participate in greening activities at community level and practice greening habits in daily life. Photo shows an instructor teaching participants planting skills.

The Department continued to work with the DCs and local communities organising Community Planting Days throughout the year. Twenty such events, involving over 4 600 participants, resulted in the planting of about 90 trees and 33 000 shrubs.

Participants planting in plots in the community garden during the Jordan Valley Park Fun Day.

The Greening School Subsidy Scheme, conducted during the year as part of a school greening programme, provided more than 850 schools and kindergartens with cash subsidies to make their campuses greener and to organise green educational activities for students, with technical advice from part-time instructors. Adjudication of the greening projects will be arranged and a Greening School Project Award presented to the winning schools. About 360 000 students were given pots of seedlings to nurture at home or at school under the 'One Person, One Flower' Scheme, so that children gain a better understanding of how to grow plants and to encourage them to develop an interest in the subject.

Forty-one secondary and primary schools and kindergartens were commended at the Prize Presentation Ceremony of the Greening School Project Award in recognition of their green school projects and contribution to environmental greening.

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