A Guide for Artists/Groups to Apply for Presentation/Sponsorship by the Leisure and Cultural Services Department Brand Hong Kong - Asia's world city
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Programme Partnership Scheme

[Introduction] [Objectives] [Venues and Time Frame]
[Eligibility] [Modes of Collaboration] [Nature and Types of Activities]
[Selection Criteria] [Financial Arrangement] [Sponsorship]
[How to apply] [Briefing and Site Visit]
[Download the reply slip of briefing and site visit/PPS application form/the list of available facilities]

Introduction      
The Leisure and Cultural Services Department is inviting applications for "Programme Partnership Scheme 2006/07" to be launched at Sheung Wan Civic Centre, Ngau Chi Wan Civic Centre, North District Town Hall, Tsuen Wan Town Hall, Yuen Long Theatre cum Tuen Mun Town Hall in 2006/07. The deadline for submission is on or before 5pm on 30 November 2005.

Objectives      
The Scheme, aimed at establishing a close and long term working relationship between the venue management and artists, has the following objectives:
(a) To establish and develop the artistic merit and image (Note 1), direction and position of the venues concerned;
(b) To maximise utilisation and explore various effective uses of the venue facilities;
(c) To facilitate audience-building through organizing tailor-made arts programmes at the venues for the community; and
(d) To collaborate with the arts community in organising venue programmes and to provide space, environment and resources to facilitate artistic creation.

(Note 1: "Experimental performing arts" for Sheung Wan Civic Centre and "Modern drama and modern dance" for Ngau Chi Wan Civic Centre)

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Venues and Time Frame      
Individual proposals are invited for Sheung Wan Civic Centre, Ngau Chi Wan Civic Centre, North District Town Hall, Tsuen Wan Town Hall, Yuen Long Theatre cum Tuen Mun Town Hall. The five programmes under this scheme for the five districts should last for one year starting from April 2006. Only one partnership programme will be selected for each district. Available slots of various facilities at the venues are summarized at the Appendix.

Eligibility      
The applicant should either be
(a) (i) a Hong Kong registered performing arts group, company or organisation with proven experience over the past three years in organising local cultural and educational activities; or
  (ii) an ensemble of professional or amateur artists, with key members (not less than two members) taking active role in performing arts over the past three years locally (Note 2) ; and
(b) The applicant should possess a good performance record and be capable of arts management and organisation.


(Note 2 : Various arts groups may collaborate and submit an application, but only one group should act as the official representative for the application.)

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Modes of Collaboration      
The Department will provide venues and basic facilities for performances, rehearsals and related activities, use of free URBTIX service; assistance and advice in programme planning, implementation and promotion; as well as an appropriate subsidy to cover part of the programme expenditure (please refer to paragraph 10).

The Partner will be responsible for devising, producing and running a series of programme activities, supporting its own administrative and accounting works, marketing and promoting the activities, handling ticketing matters of paid performances and recruitment of participants for classes and other activities. Ticket proceeds and course fees can be retained by the Partner (Note 3).

Partnership programmes shall be publicised as "Programme Presenters: the Leisure and Cultural Services Department and (name of the Partner)" (Note 4).

(Note 3: Concessionary ticket arrangement adopted by LCSD presentations should be offered for paid activities of the scheme.)
(Note 4: Programmes accepted under this scheme cannot appear elsewhere within 1 month before or after the schedule dates, except with the prior approval of the LCSD.)

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Nature and Types of Activities      
(a) Activities may cover any forms of performing arts which will establish and develop the venue image, promote the features of the venue and cater for the reach of the markets;
(b) Activities should primarily be performance-oriented, and supplemented by supporting functions, such as demonstrations, exhibitions, training classes, lectures and workshops;
(c) Part of the activities may involve the participation of local and overseas arts groups and the content of the non-applicant (visiting groups) should not exceed 50% of the activities;
(d) Activities should include elements of arts education and promotion. Having appeal to the district community would be an advantage. They may target at specific sectors of the community and may involve participants to work with professionals in the production;
(e) Activities should be able to realize the spirit of venue-based programming and to integrate with the venues' regular and seasonal events, such as foyer performances and open days, etc.;
(f) Activities should be able to tie in with the schedule of cultural events presented by the Department;
(g) Activities should be designed to make creative use of the venue facilities;
(h) Activities should be open to members of the public. The Department may also make arrangements for part of the programme to be attended by an invited audience.
Selection Criteria      
Proposals are to be assessed on the basis of the following criteria with each assessment item carrying equal weighting :
(a) Performance history and artistic standard of the applicant;
(b) Experience in and ability to organise the project (including administration, financial management, publicity as well as cooperation with various units of the venue);
(c) Artistic achievement and the profile of the participating artists ;
(d) Artistic merit, originality and variety of the proposed programmes;
(e) Effectiveness of the marketing strategies and project administration; and profile of the key personnel in the project;
(f) Capability to meet the community's needs, and to foster and promote their appreciation on arts;
(g) Capability to match / establish the venue image, activities and facilities;
(h) Subsidy amount required, subsidy level per head and other cost effectiveness consideration;
(i) Number and coverage of target participants; and
(j) Ability to raise the usage rate and maximize the use of venue resources.
Financial Arrangement      
The applicant may request the Department to provide a certain amount of subsidy which will be the difference between the estimated expenditure and the estimated income of the proposed budget of the programme. Where appropriate, the estimated income is calculated on the basis of approved 70% ticket sales. The applicant may counter-propose a guaranteed attendance level in the proposal for the Department's consideration.

The subsidy offered is to cover part of the costs of planning, production, promotion, recruitment and administration of the programme. The maximum administrative cost is 30% of the approved subsidy, which may cover programme-related staffing and administrative costs but excluding the expenses on capital equipment or recurrent expenditure of overall overheads such as rental or maintenance expenses. The maximum subsidy for a one-year partnership scheme of Sheung Wan Civic Centre, North District Town Hall and Tsuen Wan Town Hall is HKD$650,000 and that of Ngau Chi Wan Civic Centre and Yuen Long Theatre cum Tuen Mun Town Hall is HKD$1,000,000.

To facilitate the production of the programmes, the approved subsidy will be disbursed by installments as follows:
- First 30% of the approved subsidy payable one month prior to the implementation of the programme;
- The second and the third 30% of the approved subsidy payable upon formal and mutual agreement between the Department and the selected programme partner according to the actual programme schedule; and
- The remaining 10% of the approved subsidy payable after the successful completion of the programme and the Department's acceptance of the final report, which should include an audited financial statement.

The Partner should obtain the Department's prior consent for any major change in expenditure and income items as well as any deviation from the original agreed proposal in terms of the number, nature and content of activities. The Partner is required to submit financial and programme reports punctually prior to the payment date of each installment and the payment would only be arranged after the Department's acceptance of each report, as well as an audited statement of account within one month after the completion of all programmes.

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Sponsorship      
The Partner may accept and acknowledge commercial sponsorship for the programme with prior consent from the Department. The Department's guidelines on acceptance of commercial sponsorship should be observed. As a general rule, tobacco-related sponsorship or sponsorship which may affect the Department's image shall not be accepted; For programmes aimed at young people under 18, sponsorship/donations from the alcohol industry should not be accepted. (Note 5)

(Note 5: The approval of sponsorship/donations should be obtained from the Department one month prior to the activity.)
How to apply      
Application forms may be obtained from the following offices by mail, by fax, in person or downloaded from the website of the respective venues.
 
Applicant of Programme Partnership Scheme of Sheung Wan Civic Centre:
Applicant of Programme Partnership Scheme of Ngau Chi Wan Civic Centre:
Address:
Sheung Wan Civic Centre
5/F, Sheung Wan Municipal Services Building,
345 Queen's Road Central,
Hong Kong
Ngau Chi Wan Civic Centre
2/F, Ngau Chi Wan Municipal Services Building,
11 Clearwater Bay Road,
Kowloon
Fax:
2850 6250
2320 2684
Enquiries 2853 2686 (Ms May TSANG) 2350 1600 (Ms LEE Wing-yee)
Website
 
 
Applicant of Programme Partnership Scheme of North District Town Hall:
Applicant of Programme Partnership Scheme of Tsuen Wan Town Hall:
Address:
Sha Tin Town Hall
1, Yuen Wo Road
Sha Tin, New Territories
Kwai Tsing Theatre
12, Hing Ning Road,
Kwai Chung, New Territories
Fax:
2693 4878
2944 8743
Enquiries 2694 2562 (Mr. CHAN Chi-ming) 2408 0103 (Ms Marianna HO)
Website
 
  Applicant of Programme Partnership Scheme of Yuen Long Theatre cum Tuen Mun Town Hall:
Address: Tuen Mun Town Hall
3, Tuen Hi Road
Tuen Mun,
New Territories
Fax:
2451 6335
Enquiries
2450 7049 (Ms Christine WONG)
Website

Completed application forms should be submitted with supporting information (such as biographies of applicants and artists, audio/visual recordings and reviews of past performances etc.). Submission should be made by mail or in person to the above offices in sealed envelopes marked with "Programme Partnership Scheme 2006/07" no later than 5pm on 30 November 2005.

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Briefing and Site Visit      
Applicants are advised to return the reply slip by fax or by mail to the officer of respective Cultural Services Office for arrangement of briefing and site visit before submitting their applications.

Download      
The Reply Slip of Briefing and Site Visit: PDF  format Word  format
PPS Application Form: PDF  format Word  format
The List of Available Facilities: PDF  format Word  format


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2003| Important notices Last revision date: 1 January, 2008