A Guide for Artists/Groups to Apply for Presentation/Sponsorship by the Leisure and Cultural Services Department Brand Hong Kong - Asia's world city
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Film Programmes under the Film Programmes Office

[Introduction]
[Collaboration with Local Cultural / Film Organizations ]
[Submission of Proposals] [Selection Criteria]
[Selection Procedure]
[Film Advisers] [Enquiries]

Introduction   
The Film Programmes Office is responsible for organizing year-round film-related programmes such as film shows, seminars and other arts appreciation activities at cultural venues in the territory.

Collaboration with Local Cultural / Film Organizations    

Organization of regular film programmes is mainly through "Presentation", "Joint Presentation" and "Programme Sponsorship" formats. For "Presentation", the Leisure and Cultural Services Department bears all costs and retains the ticket sales proceeds. For "Joint Presentation", the Department bears part of the production costs and shares with the co-presenter(s) the ticket proceeds. As for "Programme Sponsorship", the Department mainly provides the venue, ticketing service and publicity assistance. The production costs are borne by the cultural / film organizations which are entitled to the proceeds from ticket sales.

In addition to regular film programmes, the Office also launches special film projects with other cultural / film organizations. One example is the sponsorship to the Hong Kong Arts Centre in the organization of the Hong Kong Independent Short Film and Video Awards to promote quality non-commercial short film and video works and encourage independent film production in Hong Kong.

Submission of Proposals   
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The Office is open to proposals from cultural / film organizations and film personalities. There is no fixed format or schedule for submission of programme proposals. In general, a proposal should include a description of the programme, proposed period and venue(s), biography/background of filmmakers, reviews of past productions and preview tapes, and the proposed fee with a breakdown of costs.

For visiting programmes of major scale, proposals should preferably be submitted 18 months in advance. For local programmes of major scale, proposals should be submitted 12 months ahead. Due consideration would be difficult for proposals tendered less than 6 months in advance.

Selection Criteria   

The Office assesses proposals according to the following criteria:

(a) Artistic Merit - Programme quality is the most crucial criterion and should have impact on local film culture.
   
(b) Room for Cultural Exchange - For film programmes on a specific region or country, the Office will consider, besides the quality of the programme, whether it allows room for the audience to understand more of the region's culture.
   
(c) Historical Value - Films of particular significance in film history or culture will be given priority.
   
(d) Relevance to a Special Topic - Whether the films are relevant to the proposed theme or topic will be taken into consideration.
   
(e) Audience Appeal - To cater for different sectors in the community, the assessment of audience appeal will take into account the coverage of tastes of both the majority and minority in society. Endeavour to introduce new art forms to the audience will also count for evaluation.
   
(f) Status of Organizer - The organizer must be a bona fide non-profit-making body for entitlement to "Programme Sponsorship".

Selection Procedure   
Assessment will be made by the Office according to the aforesaid selection criteria at its regular programme meetings and if necessary, in consultation with the Film Advisers.

Film Advisers 2014-16      

Museum expert advisers are appointed by the Director of Leisure and Culture Services for a period of two years to provide professional advice to the museums of the Leisure and Cultural Services Department on matters pertaining to the promotion of art, history, science and film, in particular the acquisition of collection items.

Professional background information of Film Advisers (2014-15 to 2015-16) in PDF format


Enquiries   
Telephone (852) 2734 2888
Address Level 7, Administration Building
  Hong Kong Cultural Centre
  10 Salisbury Road
  Tsim Sha Tsui
  Hong Kong
Fax (852) 2366 5206

 

2003| Important notices| Privacy policy Last revision date: 25 July, 2014