Before there was television, before there were DVDs, before there was YouTube, there were matinees. Theaters offered previously released films at reduced prices, Chinese productions in the morning, foreign films in the late afternoon. It was a win-win situation - audiences got to enjoy a theater experience at a discount, often with much relished air conditioning, and the film industry generated additional profit from its products. The Hong Kong Film Archive is restaging that experience in the new series, Morning Matinee. A different film from our past will be presented on the mornings of the first and third Friday of every month.