Early Treasures: Celebrating UNESCO's World Day for Audiovisual Heritage
Preserving the heritage of Hong Kong cinema has always been a major goal of the Hong Kong
Film Archive. In support of the World Day for Audiovisual Heritage, we are presenting one of the Archive's priced titles, Princess Hibiscus (1957), which is China's first color puppet film.
In 2005, the United Nations Education, Scientific and Cultural Organization (UNESCO) designated
October 27 of every year as the World Day for Audiovisual Heritage. Audiovisual heritage comprises all forms of moving images and recorded sounds, including film. It is an important part of a global effort to raise awareness of audiovisual documents as an integral part of national identities, the fragility of these documents and the urgent need to protect them. Activities are organized every year around the world to observe this day, each year with a different theme. For 2010, the theme is "Save and savour your audiovisual collections – now!"
The Hong Kong Film Archive dedicates the screening of Princess Hibiscus to the saving of our
fading cinematic heritage.