Audience Building Office (AB Office) of the Leisure and Cultural Services Department (LCSD) is committed to promoting knowledge and appreciation of arts among the public and students by launching various schemes and activities. A wide range of arts education programmes are held annually to promote arts and culture among students including the School Culture Day Scheme, the School Arts Animateur Scheme (revamped as the School Performing Arts in Practice Scheme in the 2015/16 academic year), the Arts Experience Scheme for Senior Secondary Students, the Performing Arts Appreciation Project for Senior Secondary Students, the Let’s Enjoy Cantonese Opera in Bamboo Theatre and the General Education in Arts Programme for Tertiary Students. By exposing students to arts and culture, these activities aim at fostering personal growth by enhancing their cognitive, communicative and problem-solving skills as well as their creativity.
The LCSD launched the School Culture Day Scheme in 2001. Every year its programme offices, performing venues, museums and libraries organise dedicated range of cultural activities for students according to their levels and learning needs. In the 2015/16 academic year, the themes and content of the activities will be further enhanced to meet changing needs. On performing arts programmes, there will be new faces among our collaborating artists and some music programmes will explore new themes and forms. New features, including loan out service, will be added to many of the museum and library activities. All these new activities would help students broaden their horizons and experience the fun of arts and culture for whole person development.
The School Culture Day Scheme now moves into its fifteenth year. Since its inception, we have been receiving strong support from principals and teachers. It is encouraging to note that over 970 existing schools have participated in the Scheme and the cumulative attendance exceeds 1.5 million. Looking ahead, the AB Office will sustain its efforts in delivering one-stop service to optimise the use of our cultural resources and continue working closely with schools to broaden students’ horizons and enrich their lives.
* Acknowledgement: The School Culture Day Scheme is supported by the Education Bureau.