Fully implemented from April 2009, the Venue Partnership Scheme aims to foster a partnership between the venues and performing arts groups / organizations with the objectives of building up the artistic image and character of the venue and its partner, enlarging the audience base, optimizing usage of facilities, developing venue-based marketing strategies, facilitating the solicitation of corporate/private sponsorship, encouraging community involvement in promoting the arts in the community. The second round of the Scheme will be implemented from April 2012 to March 2015.